Attribution Wedge
Full funnel: ads → landing page → qualification → booking
Ads
Meta Ads
Cold traffic hooks
Attribution Doubt
Revenue Gap
Dashboard Lie
Landing Page
VSL Video
Credibility + rapport
Revenue Calculator
Enter stats → see real numbers
Social Proof
Testimonials + case studies
CTA
Get your free audit
Qualification
Q1: Monthly Revenue
Q2: Platform
Klaviyo?
Q3: Store
Shopify / BigCommerce?
Q4: Role
Founder / Marketing Lead?
Outcome
Qualified
Booking Page
Calendly + social proof
More social proof
What happens on the call
Calendly embed
Not Qualified
Soft Offer
Email capture → nurture
Email capture
Guide / newsletter
Ads
Scripts, creative briefs, and hooks
3 ads planned
Landing Pages
VSL pages, qualification flow, booking
1 landing page planned
Client Testimonial Videos
Used across landing pages and social proof sections
Client Interview 1
Client Interview 2
Client Interview 3
Client Interview 4
Client Interview 5